Needle in a Haystack

In the heart of Dallas, Texas you will find Needle In A Haystack, a proud mom and pop stationery business with not just two generations working together, but three! Owners Yash and  Bavna Parmar, their daughter Krishna and Yash’s 83-year-old father, Bapuji work together in the store.  They are assisted by Blair, Meera, Tammy, Harva, Paige, Alicia, Sarah, Julia, Kathe, Paula and Rachel who help make all the magic happen at Needle.

Bhavna is the creative mind behind the business. Yash, who is a CPA, has the business side covered, but he also loves working with his customers–the ladies love him!  They have owned the store for 23 years; it was a needlepoint store before they bought it in 1989, hence the name. Krishna was brought up with the store; by the age of 7, she was calling customers to tell them their invitations were ready!  After graduating from SMU in 2009, she joined the business full-time. In addition to  bringing new, younger products into the store, Krishna has been busy revamping the website, setting up Facebook, Twitter, Instagram and email campaigns.

Needle (as we have nick-named them at Allie Munroe) still has an old-fashioned cash register (the one that makes a “cha-ching” noise when it opens) that will be 100 years old in 2015.  It is Bapuji’s job to make sure the cash register balances out at the end of the day.

The reason for the continued success of Needle In A Haystack is they all love working with customers and helping them make their important events even more special. They were one of Allie Munroe’s very first retailers and we are thrilled to still be working with them.

Signed and Sealed by Steph

Allie Munroe is pleased to present Signed and Sealed by Steph in Denver, Colorado as the first featured store on our new website!  We have been lucky enough to work with Stephanie Zaitz for many years.  She consistently challenges us with new ideas to produce invitations for her clients that set a statement the minute they arrive in the mailbox.

Steph learned early on the importance of setting the tone for the event, you might even say she was born into the business; her Mom is a well-known Denver event planner Lisa Cook of Affair with Flair.   This combined with her work experience at Neiman Marcus and her MBA lead her to open her business in 2007 and it has been thriving ever since.

We were honored when Steph asked us to design a very important piece for her last year–her son Zachary’s birth announcement!

Above is a business card mailer for Signed and Sealed by Steph. The business card was letterpress and edged. The mailer was engraved and duplexed with our gray stardream and white lizard faux skin paper. Definitely a beautiful surprise in the mail for New Year’s!